tag:blogger.com,1999:blog-29797265652464914762024-02-20T10:35:21.997-08:00Net Marketing for LudditesSandra Gulland.http://www.blogger.com/profile/08796812564692897461noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-2979726565246491476.post-8742388904591346312010-09-12T16:51:00.000-07:002012-02-05T16:22:15.067-08:00Kingston WritersFest Workshop, September 23, 2010<b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">(NOTE: these workshop notes have been revised, updated and moved to <a href="http://www.sandragulland.com/author/notes-on-the-writing-life/promotion/" target="_blank">my website</a>. I suggest you go there: http://bit.ly/netpromoforluddites)</span></span></b><br />
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<b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Where we're all at:</span></span></b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> Not enough time. </span></span><i><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">We're writers, not bloggers.</span></span></i><br />
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">But: the reality is that to be a published writer today, you really have to do a great deal yourself. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">You have to have what's called, today, a "platform." </span></span><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"><o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">A</span></span></b><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> platform is exposure:</span></span></b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"><o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Classes, workshops and readings you attend and give.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Articles, essays, newsletters and blogs you write.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><i><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Anything</span></span></i><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> you do that brings you to the attention of your potential readers.</span></span><br />
<blockquote><span class="Apple-style-span" style="font-family: inherit;">See Pearl Luke's article, </span><a href="http://www.be-a-better-writer.com/writing-platform.html"><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: inherit;">Why a Writing Platform is a Must: 13 Ways to Build Yours</span></span></a><span class="Apple-style-span" style="font-family: inherit;">: </span><a href="http://bit.ly/9KLIwB"><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: inherit;">http://bit.ly/9KLIwB</span></span></a><span class="Apple-style-span" style="font-family: inherit;"> (And explore her site while you're at it: there's a lot there.)</span></blockquote></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Because the Net can reach so many people, it's an important part of building your platform.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">It's important in selling books, but it's also important in getting published in the first place. Consider this: the first thing an agent or publisher is going to do is search your name on Google.</span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">What I hope to do here is explain how Internet Marketing can be done easily, and, hopefully, nourish your life as a writer, as well.</span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">It's guaranteed to be overwhelming, no matter where you are on the learning curve. Just take on one new thing, get comfortable with it, and then take on another. Once you have the set-up, it's possible to maintain it in an hour a week or less.</span></span></div><div class="MsoNormal" style="margin-top: 12.0pt;"><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Basically, what I'm going to propose you do is set up a hub. </span></span><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"><o:p></o:p></span></span></b></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">You post to one site, and that automatically gets forwarded to several other sites. In this way, you triple your exposure, getting quite a bit of Internet exposure with little time investment on your part.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">There are two parts to this process:<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-top: 12.0pt;"><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">1) The first part is setting it up. </span></span></b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">This is the hard part.</span></span><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"><o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">You can do this yourself, or you can get someone else to set it up for you—family, friend, or Tech Wiz for hire. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">A Tech Wiz would do in less than a day what it would take us weeks of work and frustration. (Elance.com is one place to find experienced people.)</span></span><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"><o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">2) The second is putting it in motion. </span></span></b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">This will be the easy part—and even fun.</span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">But before you begin, review </span></span><b><span class="Apple-style-span" style="font-family: inherit;"><a href="http://www.blogger.com/goog_379247757">Internet </a></span></b><b><span class="Apple-style-span" style="font-family: inherit;"><a href="http://netvocabulary.blogspot.com/">Vocabulary</a></span><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> </span></span><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">(click </span></span><span class="Apple-style-span" style="font-family: inherit;"><a href="http://netvocabulary.blogspot.com/">here</a></span><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">)</span></span></span></b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">. </span></span></div><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> </span></span><br />
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">PART ONE: THE BASICS</span></span><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"><o:p></o:p></span></span></b></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">The one BASIC essential: a website</span></span><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"><o:p></o:p></span></span></b></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">You </span></span><i><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">have</span></span></i><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> to have a home base, a site that provides information about:</span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><ul><li><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">you</span></span></li>
<li><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">your writing</span></span></li>
<li><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">the events that you're a part of</span></span></li>
<li><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">how to contact you, your agent and/or publisher</span></span></li>
<li><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">(if you chose) your blog</span></span></li>
<li><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">(if you chose) information for book clubs</span></span></li>
</ul></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">One page websites are possible. </span></span><br />
<blockquote><span class="Apple-style-span" style="font-family: inherit;">See, for example, Zoe Whittal's blogger website: </span><a href="http://zoewhittall.blogspot.com/"><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: inherit;">http://zoewhittall.blogspot.com/</span></span></a></blockquote></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Ideally, however, it helps to have the information divided into different sections—called tabs or pages—so that visitors can easily find what they are looking for. </span></span><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"><o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">It's best to have a site you can update yourself (rather than paying someone to change a comma, for example).<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">This is easily done now by using sites such as Blogger or WordPress, which are free. For specific information on setting up a Blogger site, </span><a href="http://alwaysuseyourname.blogspot.com/"><span class="Apple-style-span" style="font-family: inherit;">click here</span></a><span class="Apple-style-span" style="font-family: inherit;">. </span></span><span class="Apple-style-span" style="font-family: inherit;"><o:p></o:p></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">You can do it yourself, but you can also hire a designer to set one up for you. A 5-page site such as I'm suggesting might run $600 - $700. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">A regular style website will cost $10,000 and up to launch, and you have to pay someone every time you want to change a comma. </span></span><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"><o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Should you have a website for yourself and/or for your book?<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> If you have more than one book published, I think you have to have one for yourself. And then, you could also have sites for your books.</span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><blockquote><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Some amazing websites have been created about the world of a book.</span></span><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> </span></span></blockquote><blockquote><blockquote><span class="Apple-style-span" style="font-family: inherit;">See, for example, the website for </span><a href="http://www.roomthebook.com/"><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: inherit;">Room</span></span></a><span class="Apple-style-span" style="font-family: inherit;">, the novel by Emma Donoghue: </span><span class="Apple-style-span" style="color: black;"><a href="http://www.roomthebook.com/"><span class="Apple-style-span" style="font-family: inherit;">http://www.roomthebook.com/</span></a></span></blockquote></blockquote><blockquote><blockquote><span class="Apple-style-span" style="font-family: inherit;">Another amazing book website for </span><a href="http://horsethatleaps.com/"><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: inherit;">The Horse That Leaps Through Clouds</span></span></a><span class="Apple-style-span" style="font-family: inherit;"> incorporates the research done for each chapter: </span><span class="Apple-style-span" style="color: black;"><a href="http://horsethatleaps.com/"><span class="Apple-style-span" style="font-family: inherit;">http://horsethatleaps.com/</span></a></span><span class="Apple-style-span" style="font-family: inherit;"> </span></blockquote></blockquote><blockquote><blockquote><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Both of these have clearly been professionally designed.</span></span><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> </span></span><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Some authors persuade their publishers to share the cost. In most cases, however, it comes out of the author's pocket.</span></span><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> </span></span></blockquote></blockquote><blockquote><blockquote><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Your personal website would then include links to websites for each of your books.</span></span></blockquote></blockquote></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">For myself, with each book, I've simply added pages to my existing website—but I have to say, seeing the websites created for these books is inspiring. </span></span><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"><o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Get your domain name address (i.e. www.yourname.com). <o:p></o:p></span></span></b></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">You have to pay an annual fee for this: it's rather like renting your URL, your spot on the Net.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">There are many companies that do this (Google "domain name provider"). I use Domains at Cost. Because it's so important, I've set it to renew automatically every year. </span></span><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"><o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Once you have one, hire a Tech Wiz to have your domain name be the URL address connect to your Blogger or WordPress website. </span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">The next step: engaging with the Social Net<o:p></o:p></span></span></b></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">The purpose is to get your name out there, post events and make announcements.</span></span><span class="Apple-style-span" style="font-family: inherit;"><o:p></o:p></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Publishers will no longer do this, so you mus</span></span><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">t.</span></span><br />
<blockquote><span class="Apple-style-span" style="font-family: inherit;">One great article on this is </span><a href="http://mhpbooks.com/mobylives/?cat=170"><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: inherit;">Anatomy of a Marketing Campaign</span></span></a><span class="Apple-style-span" style="font-family: inherit;">: </span><a href="http://bit.ly/aipkl4"><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: inherit;">http://bit.ly/aipkl4</span></span></a></blockquote></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">You </span></span><i><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">have</span></span></i><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> to be on </span></span></b><a href="http://www.facebook.com/"><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">FaceBook</span></span></b></a><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> (http://www.facebook.com/)<o:p></o:p></span></span></b></div><div class="MsoNormal" style="margin-top: 12.0pt;"><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">There are two types of FaceBook accounts:<o:p></o:p></span></span></b></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: .25in;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">A personal page<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">A professional page (formerly called a "fan page", now simply called a "page," and which I will refer to as an "author page")<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">(There are also groups, but I think they are a waste of time, so I'm not going to say much more than that about them.)</span></span><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"><o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">How they differ:<o:p></o:p></span></span></b></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">A personal FaceBook page is a community—your community of friends, family and, should you wish, readers. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">People must ask your permission to join.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Everyone in your "community" will read your news, and (unless you put in controls) you will read their news as well, so it's a two-way communication.</span></span><i><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"><o:p></o:p></span></span></i></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Your status updates will show up on the Walls of all your "friends".</span></span><i><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"><o:p></o:p></span></span></i></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">A professional page is a place where people who know your work will come to learn about and communicate with you. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">To create a professional (or "official") page, at the sign-in, don't fill anything in, but click "Create a page for a celebrity . . . " under the "Sign In" tab. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Anyone may join.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Your updates will be sent to all members of a Page. They will get it in the "Updates" section of their inbox.</span></span><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"><o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">(For this reason, I think it best not to send out updates too frequently.) <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">You can send out inexpensive ads. For example: 1000 impressions for as little as 2 cents. There's no way of knowing how effective it is, but it is exposure, and it doesn't cost very much. </span></span><span class="Apple-style-span" style="font-family: inherit;"><o:p></o:p></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 12.0pt;"><blockquote><b><span class="Apple-style-span" style="font-family: inherit;">How to do this: </span></b><span class="Apple-style-span" style="font-family: inherit;">Scroll down to the bottom of your FaceBook page. Click on advertising. Click the "Create an Ad" green box in the upper right corner. And there you go.</span></blockquote></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 12.0pt;"><blockquote><span class="Apple-style-span" style="font-family: inherit;">You can define the geographical area, the target market (including specific interests), and how much you're willing to spend. </span></blockquote></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 12.0pt;"><blockquote><span class="Apple-style-span" style="font-family: inherit;">Your ad could show the cover of your new book, with a click through to the Amazon page or your website or even back to your FaceBook page. </span></blockquote></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Which type of FaceBook page should you have? Or should you have both?<o:p></o:p></span></span></b></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">There are many different opinions about this. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">I think a personal page is a must, and you can set it up so that you're not getting news flashes from people you've never met.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">To do this, make lists of the people in your life: family, friends, readers, other, etc. (Click on "friends" on the left side-bar, and then click on "+create a list" in the upper right.) When you "friend" someone, assign them to a list. </span></span><i><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"><o:p></o:p></span></span></i></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Or simply "hide" the news of people you don't know by clicking the X to the right of their post.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">I also think a professional page is important, so I'm in the "have both" camp.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Your readers may simply want to connect with you as a reader, not as a "friend." </span></span><i><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"><o:p></o:p></span></span></i></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">The news I post to my professional page is just that: professional, not chatty. The tone is different. </span></span><i><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"><o:p></o:p></span></span></i></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">People don't usually have a professional page until they have a platform—but frankly, I don't see why not. But if you don't feel you have enough of a profile yet to have a professional page, consider setting up a dummy page that's not open to the public, just so that you can send out ads for your book.</span></span><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"><o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Some recommend setting up a FaceBook page for each book. Frankly, I don't see much point in this, because it takes time to attract followers, and with each book, you'd be starting from scratch. I think it's best to have a professional page in your name, and speak to all your readers. </span></span><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"><o:p></o:p></span></span></div><div class="MsoNormal" style="margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Some people title their professional page "Your Name (author)". In general, you should always use your name: </span></span><i><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">you</span></span></i><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> are your brand. Add "author" or something if someone has the same name.</span></span><span class="Apple-style-span" style="font-family: inherit;"><o:p></o:p></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><blockquote><span class="Apple-style-span" style="font-family: inherit;">For instructions on how to set up a FaceBook page: </span><a href="http://bit.ly/Dpzg2"><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: inherit;">http://bit.ly/Dpzg2</span></span></a></blockquote></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">When you first sign up, FaceBook will automatically set up a personal page for you, </span></span><i><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">unless</span></span></i><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> you click the tiny link at the bottom, which will direct you to setting up a FaceBook professional page.</span></span><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"><o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">A note regarding privacy concerns.</span></span></b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> The FaceBook default is to share everything with anyone. If that's not what you are comfortable with, click "privacy" in the lower right corner to change it.</span></span><br />
<blockquote><span class="Apple-style-span" style="font-family: inherit;">Here's an article on it: </span><span class="Apple-style-span" style="color: black;"><a href="http://www.gcflearnfree.org/computer/lesson.aspx?id=1611"><span class="Apple-style-span" style="font-family: inherit;">http://www.gcflearnfree.org/computer/lesson.aspx?id=1611</span></a></span><span class="Apple-style-span" style="font-family: inherit;"> </span></blockquote><blockquote><b><span class="Apple-style-span" style="font-family: inherit;">How to do it:</span></b><span class="Apple-style-span" style="font-family: inherit;"> Click on "Edit my profile" under your photograph. Click on "privacy settings" in the paragraph on the left.</span></blockquote></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Once you have your page set up, fill it out: your bio, photos, videos, book covers, links to your website and blog, etc.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Then begin to build your community. Search for people you know, join groups. Ask people to "be your friend." I know, this feels like Grade Two. Just do it.</span></span><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"><o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Scan the FaceBook pages of your friends. Some of their friends will be people you would like to invite to be part of your community, so ask them. </span></span><i><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"><o:p></o:p></span></span></i></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Post to your page regularly. Respond to news from others. "Like" a news post or make a comment. </span></span><i><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Every</span></span></i><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> communication you make is recorded on the walls of all your friends: </span></span><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">exposure. </span></span></b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"><o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><blockquote><b><span class="Apple-style-span" style="font-family: inherit;">A FaceBook story:</span></b></blockquote></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><blockquote><a href="http://www.facebook.com/ThereseWalsh.author?v=wall"><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: inherit;">Therese Walsh</span></span></a><span class="Apple-style-span" style="font-family: inherit;"> is the author of The Last Will of Moira Leahy, a story about sisters. She set up a contest on her FaceBook author page, inviting authors of novels with similar themes to contribute two books. The winner would receive one for herself and one for her sister or friend.</span></blockquote></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><blockquote><span class="Apple-style-span" style="font-family: inherit;">Her primary goal was to create buzz for the paperback launch of her novel.</span></blockquote></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><blockquote><span class="Apple-style-span" style="font-family: inherit;">A secondary goal was to attract new readers to her </span><a href="http://www.facebook.com/ThereseWalsh.author?v=wall"><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: inherit;">FaceBook author page</span></span></a><span class="Apple-style-span" style="font-family: inherit;"> (in order to enter the contest, you had to "Like" her page).</span></blockquote></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><blockquote><span class="Apple-style-span" style="font-family: inherit;">A third was to go viral by giving participants an opportunity for additional entries if they advertised the giveaway on FaceBook or Twitter.</span></blockquote></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><blockquote><span class="Apple-style-span" style="font-family: inherit;">In the end the giveaway had approximately 650 entries, and she received an additional 500 members of her fan page.</span></blockquote></div><div class="MsoNormal"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> </span></span><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> </span></span><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> </span></span></div><div class="MsoNormal"><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Note</span></span></b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">: In my opinion, FaceBook pages do not substitute for a website because visitors need a FaceBook account to view it. </span></span><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"><o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Further reading:</span></span><span class="Apple-style-span" style="font-family: inherit;"><o:p></o:p></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><blockquote><span class="Apple-style-span" style="font-family: inherit;">Here is an example of an active Personal Page: Dave Bidini, </span><a href="http://bit.ly/dxmUqp"><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: inherit;">http://bit.ly/dxmUqp</span></span></a><span class="Apple-style-span" style="font-family: inherit;"> And here's </span><a href="http://bit.ly/9Fkhmp"><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: inherit;">an article</span></span></a><span class="Apple-style-span" style="font-family: inherit;"> about his page, and how FaceBook connections made things happen for him: http://bit.ly/9Fkhmp</span></blockquote></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Next: you really should be on Twitter.</span></span></b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> (Plus: it's fun.)</span></span><br />
<blockquote><a href="http://www.huffingtonpost.com/denise-brodey/twitter-does-not-sell-boo_b_645157.html"><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: inherit;">This article from the Huffington Post</span></span></a><span class="Apple-style-span" style="font-family: inherit;"> puts it well: </span><a href="http://huff.to/cxZSvr"><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: inherit;">http://huff.to/cxZSvr</span></span></a></blockquote><blockquote><span class="Apple-style-span" style="font-family: inherit;">This essay, "</span><a href="http://bit.ly/9ig1Mq"><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: inherit;">Twitter and the Book Trade</span></span></a><span class="Apple-style-span" style="font-family: inherit;">" offers insights into the how and the why of authors on Twitters. </span><a href="http://bit.ly/9ig1Mq"><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: inherit;">http://bit.ly/9ig1Mq</span></span></a></blockquote><blockquote><span class="Apple-style-span" style="font-family: inherit;">And this article by Margaret Atwood is on discovering the Twitterverse and other foreign realms: </span><a href="http://www.blogger.com/Related%20posts:%20How%20to%20promote%20your%20book%20without%20giving%20up%20writing%20%20%20%20%20A%20wonderful%20article%20by%20Margaret%20Atwood%20%28a%20Twitterer%29%20on%20discovering%20the%20Twitterverse%20and%20other%20forei"><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: inherit;">How I learned to Love Twitter</span></span></a><span class="Apple-style-span" style="font-family: inherit;">.</span></blockquote></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Get started:<o:p></o:p></span></span></b></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">1</span></span><sup><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"><span class="Apple-style-span" style="font-size: medium;">st</span></span></span></sup><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">: create a Twitter account </span></span><i><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">in your name</span></span></i><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">2</span></span><sup><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"><span class="Apple-style-span" style="font-size: medium;">nd</span></span></span></sup><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">: design your profile page. Ideally, it will show the covers of your book(s).<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Follow friends and family: they will follow you back. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Create catchy and/or helpful Tweets to fill out your page.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Explore: learn how to RT (re-tweet) and use hash tags (#).<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Now that you are ready: </span></span><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">go looking for your wider community</span></span></b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Look at the pages of people you know—see who they follow. If someone looks interesting to you, follow him or her. Also look at the lists. Of the people you follow, some will follow you back, and thus you build your community of followers.</span></span><span class="Apple-style-span" style="font-family: inherit;"><o:p></o:p></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 12.0pt;"><blockquote><a href="http://support.twitter.com/groups/31-twitter-basics/topics/111-features/articles/76460-how-to-use-twitter-lists"><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: inherit;">Twitter provides information about Lists</span></span></a><span class="Apple-style-span" style="font-family: inherit;"> and how they are used: </span><a href="http://bit.ly/9Ve8MU"><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: inherit;">http://bit.ly/9Ve8MU</span></span></a></blockquote></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 12.0pt;"><blockquote><span class="Apple-style-span" style="font-family: inherit;">Many recommend </span><a href="http://listorious.com/"><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: inherit;">Listorious</span></span></a><span class="Apple-style-span" style="font-family: inherit;">: </span><a href="http://listorious.com/"><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: inherit;">http://listorious.com/</span></span></a><span class="Apple-style-span" style="font-family: inherit;"> (I've never used it.)</span></blockquote></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 12.0pt;"><blockquote><span class="Apple-style-span" style="font-family: inherit;">Here is a list of book-related sites on Twitter you might be interested in following: </span><a href="http://tinyurl.com/8832tm"><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: inherit;">http://tinyurl.com/8832tm</span></span></a></blockquote></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Download and use </span></span></b><a href="http://www.tweetdeck.com/"><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">TweetDeck</span></span></b></a><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">:</span></span></b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> </span></span><a href="http://www.tweetdeck.com/"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">http://www.tweetdeck.com/</span></span></a><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"><o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Set up two columns: <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">one for mentions of your Twitter name (@Sandra_Gulland is mine), <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">another a search column for your proper name. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">You could also set up a column to search for your book title. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">This way, you will see whenever someone Tweets about your work and you will then be able to respond, should you wish. This direct connection with readers is powerful. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">On Twitter hash-tags: </span></span></b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">people can create a stream of posts about a specific subject by using a # sign, called a hash-tag. Some examples:<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">#litchat, #followreader, #bookmarket, and #pubQT are all conversations about books and publishing. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">#amwriting is for posts about writing.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Hash-tags can create what is called a Twitter Storm when a lot of people get really riled up about something. Amazon.com, for example, was forced to retract a loathsome policy because of a Twitter Storm communicated by hash-tag. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Hash-tags are fun when various people report on an event they are attending—for example, </span></span><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">#kingstonwritersfest</span></span></b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> (I created that hash-tag myself.)</span></span><br />
<blockquote><span class="Apple-style-span" style="font-family: inherit;">For a good guide to Twitter chats for writers: </span><a href="http://bit.ly/4HSLq"><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: inherit;">http://bit.ly/4HSLq</span></span></a></blockquote></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Follow a "conversation" on TweetDeck by setting up a search column for a hash-tag.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">A Twitter rule-of-thumb I've read is the Law of Thirds: Tweet 1/3 of the time about your blog posts, 1/3 about subjects of interest to you, 1/3 in interaction with other Tweeters. Again, who's keeping track, but the concept is sound. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">One Twitter caution: if you get a Tweet from a friend that's strangely provoking or alarmist, urging you to click on a link, don't go there. That person's Twitter identity has likely been appropriated and is being used. When that happens, and it's fortunately rare, the person will have to set up a new password. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Twitter gives you the opportunity in the Privacy part of Settings to "protect your tweets." What that means is that only your followers can see what you post. This does </span></span><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">not</span></span></b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> make sense if the one of the reasons to be on Twitter is exposure—so </span></span><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">don't</span></span></b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> lock your Tweets.</span></span><span class="Apple-style-span" style="font-family: inherit;"><o:p></o:p></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">For help with all of this:</span></span><br />
<blockquote><blockquote><span class="Apple-style-span" style="font-family: inherit;">InkyGirl's </span><a href="http://bit.ly/2PBV6v"><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: inherit;">Writer's Guide to Twitter</span></span></a><span class="Apple-style-span" style="font-family: inherit;">: </span><a href="http://bit.ly/2PBV6v"><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: inherit;">http://bit.ly/2PBV6v</span></span></a></blockquote></blockquote><blockquote><blockquote><span class="Apple-style-span" style="font-family: inherit;">Also: </span><a href="http://www.huffingtonpost.com/denise-brodey/twitter-does-not-sell-boo_b_645157.html"><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: inherit;">Twitter Does Not Sell Books: This 5-Point Plan Does</span></span></a><span class="Apple-style-span" style="font-family: inherit;">: </span><span class="Apple-style-span" style="color: black;"><a href="http://huff.to/cxZSvr"><span class="Apple-style-span" style="font-family: inherit;">http://huff.to/cxZSvr</span></a></span></blockquote></blockquote></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Other Social Net sites:<o:p></o:p></span></span></b></div><div class="MsoNormal" style="margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">You could go one step further and set up pages on LinkedIn, MySpace and Tumblr.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">LinkedIn is mostly for business networking<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">MySpace is mostly used by musicians. You can send out bulletins.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Tumblr: a young, edgy crowd.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Connecting them all: the Hub<o:p></o:p></span></span></b></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">This is the key.</span></span></b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> You can connect your FaceBook pages, Twitter and other sites so that one post will be simultaneously posted to whichever sites you wish: your FaceBook personal page, your FaceBook author page, Twitter, LinkedIn, MySpace. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">My favorite is </span></span><a href="http://hootsuite.com//"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">HootSuite</span></span></a><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">. I write one update and then click which of my sites I want it to go to. One update can be posted on all five, if I want. I can pick and choose, according to my message. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Some people suggest connecting your FaceBook page with Twitter so that every time you post a Tweet, it's posted to your FaceBook page as well. I personally don't care to do this: often my Tweets are relevant only to the Twitter world and I think they would annoy people on my FaceBook page. However, if you wish to do this, use this: </span></span><a href="http://bit.ly/a0oYKg"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">http://bit.ly/a0oYKg</span></span></a></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">You can schedule your posts. Twitter tends to be quiet on the weekend, so aim to post on weekdays—this especially applies if you are posting a blog link. You can schedule a Tweet to be posted ahead. You can bank up several in advance.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">And that is the basic set-up:</span></span></b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> a website, a FaceBook page or two, and Twitter. Connect them with HootSuite. Do that, and slowly build your connections. Enjoy yourself. </span></span><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"><o:p></o:p></span></span></b></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"><br />
</span> </span><span class="Apple-style-span" style="font-family: inherit;"> </span><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> </span></span><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> </span></span><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> </span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">PART TWO: EXPANDING<o:p></o:p></span></span></b></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Other Social Net sites:<o:p></o:p></span></span></b></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Participate in reader sites such as Chapters.ca, LibraryThing, GoodReads, Shelfari.com . . . <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Participate in chat groups relevant to your subject. Search for groups on </span></span><a href="http://groups.google.com/"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Google</span></span></a><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> (groups.google.com) and </span></span><a href="http://groups.yahoo.com/"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Yahoo</span></span></a><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> (groups.yahoo.com).<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Participate in writer sites such as RedRoom.com<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">In general: don't join just to promote; get to know the group, participate. (But sign-off with a link to your website or blog.)<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Set up Google Alerts for you and your book titles. <o:p></o:p></span></span></b></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">How to do this: <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">1) set up a Google account: </span></span><a href="http://tinyurl.com/as2euo"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">http://tinyurl.com/as2euo</span></span></a><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"><o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">2) set up </span></span><a href="http://bit.ly/EEGia"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">alerts</span></span></a><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">: </span></span><a href="http://bit.ly/EEGia"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">http://bit.ly/EEGia</span></span></a><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">. An Alert will let you know whenever anyone on the Net mentions your name or the title of your book. Respond, if appropriate. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Send out a newsletter<o:p></o:p></span></span></b></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">In addition to providing basic information for readers and the media, a website should, ideally, be a contact mailing list collector. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">On the contact page of your website, have a way for visitors to sign up for your newsletter. (This is a Tech Wiz job.) <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Caution: Make sure that you are also protected against spam. (Tech Wiz, again.) <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Your mailing list is your </span></span><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">core</span></span></b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> support. Add friends, family, readers. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Sign up to receive newsletters of other authors. Some are very simple, and come out infrequently. Others elaborate, and come out regularly. Chose what suits you and what you think will suit your readers. It can be as simple as an email, and as fancy as a small magazine.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Whatever you do, be sure to include links to your website, blog and, especially, your books. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">It's best to use a mail service. Here are a few I've seen used:<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: .25in;"><a href="http://www.aweber.com/"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">aweber.com</span></span></a><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"><o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: .25in;"><a href="http://search.constantcontact.com/"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Constant Contact</span></span></a><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"><o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: .25in;"><a href="http://www.yesmaildirect.com/"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Yes Mail Direct</span></span></a><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"><o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: .25in;"><a href="http://www.groovysoup.com/groovymail/"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Groovy Mail</span></span></a><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> (which is what I use)<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Such sites usually offer newsletter templates.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Consider having this set up for you by your Tech Wiz, and then all you have to do is write it (and pay). I have a mailing list of over a 1000 and it costs me approximately $50 to send out. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">You get interesting "snooper" stats with a service: you'll see who opened your newsletter and which links they clicked. (A little strange, this.)<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Create a </span></span></b><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">blog</span></span></b><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"><o:p></o:p></span></span></b></div><div class="MsoNormal" style="margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">You would do this the same way you set up your website. For specifics, click </span></span><a href="http://alwaysuseyourname.blogspot.com/"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">here</span></span></a><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">. </span></span></div><div class="MsoNormal" style="margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Ideally, your blog will be a part of your website. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">You can set it up any way that's comfortable to you: <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-top: 12.0pt; text-indent: .25in;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">You can post once a month or however often feels right.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Don't want to respond to reader comments? You can set it up to not have to deal with this. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-top: 12.0pt;"><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Why blog?</span></span></b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"><o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">It makes your website fresh and active, always changing.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">It brings people to your website.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Each blog post you write gives you "news"--something to announce on FaceBook, Twitter and other sites through your Hub system.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">You are a writer. Make writing a blog part of your writing process.</span></span><br />
<blockquote><span class="Apple-style-span" style="font-family: inherit;">An inspiring article: </span><a href="http://diannej.com/blog/2010/08/how-blogging-got-my-book-reviewed-on-epicurious/"><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: inherit;">How blogging got my book reviewed on Epicurious</span></span></a><span class="Apple-style-span" style="font-family: inherit;">, by Dianne Jacob: http://bit.ly/cDAxXf</span> </blockquote></div><div class="MsoNormal" style="margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Basic Blog Etiquette:<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Again, one that's tooted, the 12-1 rule: post 12 times about others for every time you post about yourself. This is a little stringent, but the spirit of the rule is sound. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Post regularly (and, if away, say so). I don't follow this advice that well, myself. I think it's more important to write something worthwhile. But don't go silent for too long. It does make a difference. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Be generous, give something away—advice, knowledge, links, signed bookplates, for example. </span></span><br />
<blockquote><span class="Apple-style-span" style="font-family: inherit;">See Ami McKay's site: </span><a href="http://www.thebirthhouse.com/bookplates.htm"><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: inherit;">http://www.thebirthhouse.com/bookplates.htm</span></span></a></blockquote><blockquote><span class="Apple-style-span" style="font-family: inherit;">A good article on blogging: "</span><a href="http://betweenfactandfiction.blogspot.com/2010/09/7-ways-to-improve-your-blogs.html"><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: inherit;">7 ways to improve your Blog's Readability</span></span></a><span class="Apple-style-span" style="font-family: inherit;">"</span></blockquote><blockquote>And another: "<a href="http://chipmacgregor.typepad.com/main/2009/09/blogging-as-marketing.html">Blogging as Marketing</a>." </blockquote></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Beef up your Amazon.com and Amazon.ca visibility<o:p></o:p></span></span></b></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">For your book: </span></span></b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">get your friends and family to post reviews, and ask fans to post their thoughts to Amazon.com. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Review books that are similar to yours, and sign off with your signature line. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">For yourself: </span></span></b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> set up a profile on Amazon.com. Be sure to set up </span></span><i><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">a separate account</span></span></i><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> as an author. You don't really want readers knowing the titles of all the books you've ordered.</span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Then set up an Amazon Connect account. (You will need your agent or publisher to vouch for you.)<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">This will allow your blog posts to be automatically reposted there. (Unfortunately, this cannot be done on Amazon.ca.) Once it's set up, it's automatic.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Note: your "hot links" will not forward, so it's wise to sign off your blogs with a link to your website.</span></span><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"><o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Other things you can do on Amazon:<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: .25in;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Listmania: create lists.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: .25in;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Write a "So you'd like to . . . " guide. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Contact one of their top reviewers to see if they'd like to review your book: </span></span><a href="http://www.amazon.com/review/top-reviewers"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">http://www.amazon.com/review/top-reviewers</span></span></a><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"><o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Caution: I've noticed that any change you make to your Amazon.com profile automatically clicks everything back to "public"—so always double-check.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Amazon can be difficult to navigate. They have set up a new site, called </span></span><a href="https://authorcentral.amazon.com/gp/landing?ie=UTF8&%2AVersion%2A=1&%2Aentries%2A=0"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Author Central</span></span></a><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">, which I think will make it easier. </span></span><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"><o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Get a page on Wikipedia<o:p></o:p></span></span></b></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Study others, and write one for yourself in a similar vein<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> You can't post it yourself. Have someone tech-savvy post it for you, your Tech Wiz or someone your publisher recommends. (It's not easy.)<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">For that matter, if you have an area of expertise, consider contributing to some of Wikipedia's entries.</span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Go on a Blog Book Tour<o:p></o:p></span></span></b></div><div class="MsoNormal" style="margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">The purpose of a blog tour is to get exposure, interest readers, get people to visit your website and blog, increase your "visibility" on Google, and get reviewed (reviews that can then be posted to Amazon.com and other book sites like GoodReads and LibraryThing). <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">The nice thing about a Blog Book Tour is that it stays on-line more-or-less forever. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">How it works: basically, you arrange to be a guest on various blogs over a short period of time. It is usually organized in a way to create a blast of exposure around publication. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">You can set it up yourself, or hire someone to do it for you. Either way, you will be doing quite a bit of work. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Step 1:</span></span></b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> research (Google) to identify the best blogs for your book. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Aim to "visit" one blog a day (five a week). A tour can be for one to four weeks. (That said, it can go on indefinitely.)<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Look at blog tours by writers who have written books similar to yours. Also look for well-organized, active sites. These would be blogs to approach. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">How to evaluate the promotion value of a blog: </span></span><br />
<blockquote><span class="Apple-style-span" style="font-family: inherit;">the search engine </span><a href="http://technorati.com/"><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: inherit;">Technorati</span></span></a><span class="Apple-style-span" style="font-family: inherit;"> assigns value ("authority") to blogs according to how many sites are linked to it. That's one clue. </span></blockquote><blockquote><span class="Apple-style-span" style="font-family: inherit;">If you use Firefox or Explorer, download and use </span><a href="http://www.google.com/toolbar/ff/install.html#tbbrand="><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: inherit;">Google Toolbar</span></span></a><span class="Apple-style-span" style="font-family: inherit;">. Type the URL of the blog in the space on the left, and then click on the "page rank" icon (just to the right of the middle). Ideally, you'd want a site with a ranking of between 4-6. (I'm both surprised and pleased to discover than my own blog ranks a 4.) </span></blockquote><blockquote><span class="Apple-style-span" style="font-family: inherit;">That said, some excellent book blogs are not ranked by either Technorati or Google.</span></blockquote></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">With respect to Canadian publication, it's a little confusing. In reality, all the information on the Internet is without boundaries. If a blogger raves about your book, it doesn't really matter if she's in Kansas. But your publisher (or you) will be sending copies of your books to the bloggers (and to the winners of give-aways), and many bloggers and participants are in the U.S.—so the border does come into play. </span></span><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">It's possible to search for Canadian book bloggers. </span></span><a href="http://bookblogs.ning.com/group/canadianbookbloggers"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Here </span></span></a><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">is one source: http://bit.ly/9vKif7</span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Step 2:</span></span></b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> email the book bloggers you've chosen to see if they would be interested in being part of your tour. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Give the dates of your tour. You should be approaching them </span></span><i><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">several</span></span></i><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> months in advance. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Offer to send them your book to review and another to give away, if they do that on their site. In my opinion, a review is essential, and give-aways generate a lot of attention. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Offer to do a blog post and/or an interview. (If you write a guest blog post, I found it easiest for them to suggest a subject, and to restrict the length of your post to 300 - 500 words.) <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Step 3:</span></span></b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> Schedule everyone. Send off the books (your publicist should do this), and email the bloggers an image of your book cover and a photo of you. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Step 4:</span></span></b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> Get to work. Every blog post and interview should be fresh. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: .25in;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Be sure to include the links. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Step 5: </span></span></b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Sign off with a word (and link) to your next blog tour. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Step 6: </span></span></b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Send a thank-you to the blog-host. They work hard for free! <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Note</span></span></b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">: I've read that you can do the same for podcasts. Search iTunes for podcasters who might be interested in interviewing you. </span></span><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"><o:p></o:p></span></span></div><div class="MsoNormal" style="margin-top: 12.0pt;"><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">If you possibly can, I suggest hiring someone to set up a Blog Tour for you. <o:p></o:p></span></span></b></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Find someone who has experience setting up blog tours, ideally someone who has set up blog tours for books in your genre.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Advantage: they have a personal relationship with the book blogging world so you are more likely to have success. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Advantage: they will take care of steps 1, 2, 3 above.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Disadvantage: cost. </span></span><span class="Apple-style-span" style="font-family: inherit;"><o:p></o:p></span></div><div class="MsoNormal" style="margin-top: 12.0pt; text-indent: .25in;"><blockquote><span class="Apple-style-span" style="font-family: inherit;">A useful article: "</span><a href="http://www.isnare.com/?aid=265229&ca=Internet"><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: inherit;">Virtual Author Tour How-To Guide</span></span></a><span class="Apple-style-span" style="font-family: inherit;">"</span></blockquote></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Publish articles, and link them to your website.<o:p></o:p></span></span></b></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span style="color: #161412;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Post them to sites like <a href="http://issuu.com/">Issuu</a>, </span></span></span><a href="http://www.isnare.com/"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Isnare</span></span></a><span style="color: #161412;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">, </span></span></span><a href="http://ezinearticles.com/"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Ezine Articles</span></span></a><span style="color: #161412;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> and </span></span></span><a href="http://www.articlecity.com/"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Article City</span></span></a><span style="color: #161412;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">. (I've not tried these myself—yet.) Another site to post to is </span></span></span><a href="http://www.squidoo.com/whybuildalens"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Squidoo</span></span></a><span style="color: #161412;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">. <o:p></o:p></span></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span style="color: #161412;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">(Note: one I'm a bit wary of, however, is </span></span></span><u><span style="color: #19419b;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">SubmitYOURArticle.com</span></span></span></u><span style="color: #161412;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">, because I was over-run with spam after I inquired—it was easy enough to stop, however.) </span></span></span><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"><o:p></o:p></span></span></b></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Make videos of a reading, a speech, or ...<o:p></o:p></span></span></b></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">More and more of our information comes through a video. Also, media and festival organizers may want to see you in action before deciding to invite you. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">I use a </span></span><a href="http://www.theflip.com/en-ca/"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">FlipVideo</span></span></a><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> camera: it's small, easy to use, reasonably priced, and its software makes it easy to upload the video to YouTube.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">You can hire someone to make a book trailer for you. <o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">First put the videos on YouTube, and then put them on your Blog and Website.</span></span><span class="Apple-style-span" style="font-family: inherit;"><o:p></o:p></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 12.0pt;"><blockquote><b><span class="Apple-style-span" style="font-family: inherit;">How to do this:</span></b><span class="Apple-style-span" style="font-family: inherit;"> on </span><a href="http://www.youtube.com/"><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: inherit;">YouTube</span></span></a><span class="Apple-style-span" style="font-family: inherit;">, click <Embed> (lower right) Copy the highlighted code that appears in the box into the (brace yourself) HMTL code on your blog. It's not as hard as it looks.</span></blockquote></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">You can put videos on your computer (those under 20 minutes, that is) on your FaceBook Author Page. </span></span><br />
<blockquote><b><span class="Apple-style-span" style="font-family: inherit;">Some excellent book videos (called trailers): </span></b></blockquote><blockquote><a href="http://bit.ly/ahLHLD"><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: inherit;">Peter Robinson's on his novel Bad Boy</span></span></a><span class="Apple-style-span" style="font-family: inherit;">: http://bit.ly/ahLHLD. </span></blockquote><blockquote><span class="Apple-style-span" style="font-family: inherit;">Merilyn Simonds' and Wayne Grady's video for </span><a href="http://www.youtube.com/watch?v=KyPBDa0AwjE&feature=player_embedded"><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: inherit;">Breakfast at the Exit Cafe</span></span></a><span class="Apple-style-span" style="font-family: inherit;">: </span><a href="http://bit.ly/9fMpjo"><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: inherit;">http://bit.ly/9fMpjo</span></span></a><span class="Apple-style-span" style="font-family: inherit;"> It cost them only $300 to make, hiring Leigh Ann Bellamy from Kingston. (You can easily find her on Google.) </span></blockquote><blockquote><span class="Apple-style-span" style="font-family: inherit;">This trailer, "</span><a href="http://bit.ly/b8GU"><span class="Apple-style-span" style="color: black;"><span class="Apple-style-span" style="font-family: inherit;">Transcending; Words on Women and Strength</span></span></a><span class="Apple-style-span" style="font-family: inherit;">" by author Kelly Corrigan, was a made-at-home low-budget video of her readings. It struck a chord and "went viral," viewed by nearly seven million people. http://bit.ly/b8GU</span></blockquote></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Pay for buzz (most relevant to publishing in the U.S., I suspect)<o:p></o:p></span></span></b></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Author Buzz: </span></span><a href="http://www.authorbuzz.com/"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">http://www.authorbuzz.com/</span></span></a><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"><o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Buy inexpensive ads through your FaceBook Professional Page: target specific groups.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Advertise on Google by buying keywords—you only pay when someone clicks. You have to wade through Tech Speak to set it up, but the idea is appealing: people see your "banner" ad, but if few click, you don't pay very much.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Place ads on relevant blogs.<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: -.25in;"><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Information gathering: <o:p></o:p></span></span></b></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">If you have a FaceBook Author Page, you will be sent regular updates on how well your Page is doing: how many have joined, the frequency of interactions, etc. As well, on the Page itself, there is similar statistical data. (It can only be seen by you.)<o:p></o:p></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Google Analytics can tell you about the rising and falling popularity of your sites: </span></span><span class="Apple-style-span"><a href="https://www.google.com/analytics"><span class="Apple-style-span" style="font-family: inherit;">https://www.google.com/analytics</span></a></span><br />
<span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Set it up by listing the URL's of the sites you want analyzed.</span></span><br />
<span class="Apple-style-span" style="font-family: inherit;"><span class="Apple-style-span"></span></span><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">You can find out:</span></span><br />
<blockquote><span class="Apple-style-span" style="font-family: inherit;">How many people are coming to your site.</span></blockquote><blockquote><span class="Apple-style-span" style="font-family: inherit;">What they read on your site, and how long they linger.</span></blockquote><blockquote><span class="Apple-style-span" style="font-family: inherit;">What countries they are from.</span></blockquote><blockquote><span class="Apple-style-span" style="font-family: inherit;">What brought them there.</span></blockquote><blockquote><span class="Apple-style-span" style="font-family: inherit;">What keywords they put into Google that led them to your site. </span></blockquote><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">What you will inevitably find out is that the more regularly you post to your blog, the more visitors you will get.</span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">An email mailing service will give you access to statistics and graphs showing how many of the newsletters you sent out were opened (and by whom), as well as what links were clicked. </span></span><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> </span></span></div><div class="MsoNormal" style="margin-top: 12.0pt;"><b><span style="color: #3b0c05;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> </span></span><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> </span></span><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> </span></span></span></b><br />
<b><span style="color: #3b0c05;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">An excellent series on Book Promotion in general: <o:p></o:p></span></span></span></b></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: .25in;"><a href="http://www.blogger.com/Part%2520I"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Part I</span></span></a><span style="color: #3b0c05;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">: http://bit.ly/aeJ9Ea<o:p></o:p></span></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: .25in;"><a href="http://bit.ly/dpqv6S"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Part II</span></span></a><span style="color: #3b0c05;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">: http://bit.ly/dpqv6S<o:p></o:p></span></span></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 12.0pt; text-indent: .25in;"><a href="http://bit.ly/azyfe6"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Part III</span></span></a><span style="color: #3b0c05;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">: </span></span></span><span class="Apple-style-span"><a href="http://bit.ly/azyfe6"><span class="Apple-style-span" style="font-family: inherit;">http://bit.ly/azyfe6</span></a></span></div><br />
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<div class="MsoNormal"><span class="Apple-style-span"><b><span class="Apple-style-span" style="font-family: inherit;"> </span><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> </span></span><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> </span></span></b></span></div><div class="MsoNormal"><span class="Apple-style-span"><b><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">From my blog:</span></span></b></span></div><div class="MsoNormal"><span class="Apple-style-span"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> </span></span><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> </span></span><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> </span></span><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> </span></span></span></div><div class="MsoNormal" style="margin-left: .25in; text-indent: -.25in;"><span class="Apple-style-span"><a href="http://www.blogger.com/How%20to%20Promote%20your%20Book%20without%20Giving%20up%20Writing"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">How to Promote your Book without Giving up Writing</span></span></a><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">: http://bit.ly/7kHI1N</span></span></span></div><div class="MsoNormal"><span class="Apple-style-span"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> </span></span><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> </span></span><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> </span></span><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> </span></span></span></div><div class="MsoNormal" style="margin-left: .25in; text-indent: -.25in;"><span class="Apple-style-span"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">Six-part blog series on Net Marketing for Luddites:</span></span></span></div><div class="MsoNormal" style="margin-left: .25in; text-indent: -.25in;"><span class="Apple-style-span"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> Part I: </span></span><a href="http://bit.ly/90CBUp"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">http://bit.ly/90CBUp</span></span></a><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> (Old-fashioned Face-to-face Promotion)</span></span></span></div><div class="MsoNormal" style="margin-left: .25in; text-indent: -.25in;"><span class="Apple-style-span"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> Part 2: </span></span><a href="http://bit.ly/d57fe4"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">http://bit.ly/d57fe4</span></span></a><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> (Cracking the Social Net)</span></span></span></div><div class="MsoNormal" style="margin-left: .25in; text-indent: -.25in;"><span class="Apple-style-span"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> Part 3: </span></span><a href="http://bit.ly/d9c9EX"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">http://bit.ly/d9c9EX</span></span></a><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> (Blog? Website? Both?)</span></span></span></div><div class="MsoNormal" style="margin-left: .25in; text-indent: -.25in;"><span class="Apple-style-span"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> Part 4: </span></span><a href="http://bit.ly/bDLdU4"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">http://bit.ly/bDLdU4</span></span></a><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> (Friends & Followers)</span></span></span></div><div class="MsoNormal" style="margin-left: .25in; text-indent: -.25in;"><span class="Apple-style-span"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> Part 5: </span></span><a href="http://bit.ly/9rlvhU"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">http://bit.ly/9rlvhU</span></span></a><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> (The Book Trailer)</span></span></span></div><div class="MsoNormal" style="margin-left: .25in; text-indent: -.25in;"><span class="Apple-style-span"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> Part 6: </span></span><a href="http://bit.ly/9jssJh"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">http://bit.ly/9jssJh</span></span></a><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> (Your Fans)</span></span></span></div><div class="MsoNormal" style="margin-left: .25in; text-indent: -.25in;"><span class="Apple-style-span"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> </span></span><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> </span></span><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> </span></span><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> </span></span></span></div><div class="MsoNormal" style="margin-left: .25in; text-indent: -.25in;"><span class="Apple-style-span"><a href="http://bit.ly/cIOYpB"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">How to Set Up a Blog Tour</span></span></a><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">: http://bit.ly/cIOYpB</span></span></span></div><div class="MsoNormal" style="margin-left: .25in; text-indent: -.25in;"><span class="Apple-style-span"><br />
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<div><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> </span></span><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"> </span></span></span></span></div><div><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"><br />
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<span class="Apple-style-span"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">*****</span></span></span></span><br />
<span class="Apple-style-span"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">My links:</span></span></span></span><br />
<blockquote><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><a href="http://www.sandragulland.com/"><span class="Apple-style-span" style="color: black;">Website</span></a></span></span></blockquote><blockquote><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><a href="http://sandragulland.blogspot.com/"><span class="Apple-style-span" style="color: black;">Blog on writing, "Notes on the Writing Life"</span></a></span></span></blockquote><blockquote><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><a href="http://www.blogger.com/goog_1071807974"><span class="Apple-style-span" style="color: black;">Blog on researching the 17th century, "</span></a><a href="http://www.blogger.com/goog_1071807974"><span class="Apple-style-span" style="color: black;">Baroque Explorations</span></a><a href="http://17thcenturyresearch.blogspot.com/"><span class="Apple-style-span" style="color: black;">"</span></a></span></span></blockquote><blockquote><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><a href="http://www.facebook.com/pages/Sandra-Gulland/6284613175?ref=ts"><span class="Apple-style-span" style="color: black;">FaceBook Author Page</span></a></span></span></blockquote><blockquote><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><a href="http://www.facebook.com/sandragulland?ref=fs"><span class="Apple-style-span" style="color: black;">FaceBook Personal Page</span></a></span></span></blockquote><blockquote><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><a href="http://twitter.com/Sandra_Gulland"><span class="Apple-style-span" style="color: black;">Twitter</span></a></span></span></blockquote><blockquote><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><a href="http://sandragulland.tumblr.com/"><span class="Apple-style-span" style="color: black;">"Ink," a Tumblr blog</span></a></span></span></blockquote><blockquote><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><a href="http://en.wikipedia.org/wiki/Sandra_Gulland"><span class="Apple-style-span" style="color: black;">Wikipedia</span></a></span></span></blockquote></div><div><div><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;"><br />
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<span class="Apple-style-span"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-family: inherit;">If you wish to write to me, </span><a href="http://sandragulland.com/contacts/index.html"><span class="Apple-style-span" style="font-family: inherit;">click here</span></a><span class="Apple-style-span" style="font-family: inherit;">.</span></span></span></span><br />
<ul></ul></div></div></div>Sandra Gulland.http://www.blogger.com/profile/08796812564692897461noreply@blogger.com